Why is Caviar trending in 2024?

Caviar is making waves in 2024, and the numbers back it up. Recent statistics show that the global caviar market is projected to grow by approximately 4.5% between 2023 and 2030.

So, what’s driving this surge in popularity? One key factor is the growing trend of consumers exploring new and creative ways to serve this enticing delicacy. Social media platforms are playing a significant role in this trend, with food enthusiasts showcasing their love for caviar, sparking curiosity, and amplifying the buzz around its exquisite flavour.

What truly sets caviar apart is its rarity and the sense of indulgence it offers. Savouring caviar is a unique experience that feels both luxurious and special.

Moreover, it is important to note that all caviar available today is sustainably produced through aquaculture. Sturgeon farmers play a crucial role in this sustainability, not only by cultivating caviar in a responsible manner but also by actively replenishing sturgeon stocks in the wild, ensuring this delicacy remains available for future generations.